Phoenix-based graphic designer Based in Phoenix, Arizona

Retail campaigns, brand systems, and launch design built to travel across touchpoints.

Amanda Rochon creates retail campaigns, brand systems, launch creative, and presentations that need to feel polished from first glance to final files.

View selected work View Adobe Portfolio Or start a project

Design tenure: 15+ years; Hands-on campaigns, brand systems, retail, and decks.
Formats: Print + Digital; Merchandising, email, presentations, and rollout-ready collateral.
Based in: Phoenix, AZ; Arizona-based with experience spanning retail, finance, and small-business brands.

New Pet Place, Retail campaign work for PetSmart — PetSmart · Retail campaign

New Pet Place

Pride At Work, Campaign creative work for PetSmart — PetSmart · Campaign creative

Pride At Work

2021 Halloween Display, Visual merchandising work for PetSmart — PetSmart · Visual merchandising

2021 Halloween Display

Athene "Elevate" Launch, Launch campaign work for Annexus — Annexus · Launch campaign

Athene "Elevate" Launch

Selected brands

PetSmart
Annexus
GKS Auto Repair

Social proof

Proven across retail campaigns, launches, identity systems, and presentation decks.

Scan recognizable brands, compare four clear collection chapters, and open the proof cards that feel closest to your brief.

See featured case studies Read Amanda's approach

Chapter 01

Retail stories with shelf presence

Seasonal displays, shopper-facing campaigns, and in-store visuals built to catch a shopper's eye from six feet away without losing the brand in the noise.

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Chapter 02

Launch systems with momentum

Promotion, launch, and culture-driven campaign work paced to stay clear across email, presentation, retail, and supporting assets.

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Chapter 03

Identity work with a point of view

Logo exploration, brand expression, and local-business systems shaped with print clarity, retail intuition, and enough flexibility to hold up in everyday use.

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Chapter 04

Collateral that supports the story

Sales decks, event assets, and educational materials that turn complex information into a persuasive visual narrative.

Open chapter

Featured case studies

Featured case studies across retail, launches, identity, and decks

Each one spells out the brief, Amanda's role, and the outcome so you can tell quickly whether the fit is right.

PetSmart Retail stories with shelf presence Retail proof

Retail + merchandising

New Pet Place

Brand-forward retail storytelling for a new in-store pet experience.

Challenge: Create a branded in-store experience that felt fresh for pet parents while remaining easy to extend across signage, displays, and supporting promo pieces.
Role: Amanda shaped the visual direction, layout system, and rollout-ready artwork for the experience touchpoints.
Outcome: The concept reads as a destination shoppers return to, not a one-off promotion, giving the program a stronger retail presence.

Display design
Promo art
Brand rollout

View case study Adobe original ↗

PetSmart Launch systems with momentum Culture proof

Campaign + launch

Pride At Work

Promotional design supporting culture, community, and internal engagement.

Challenge: Support an internal culture initiative with promotional materials that felt celebratory, inclusive, and consistent across channels.
Role: Amanda translated the initiative into approachable campaign creative for awareness, participation, and internal visibility.
Outcome: The work gave the program a consistent visual system that could travel cleanly across print and digital communications.

Launch visuals
Multi-touchpoint assets
Campaign storytelling

View case study Adobe original ↗

PetSmart Retail stories with shelf presence Seasonal proof

Retail + merchandising

2021 Halloween Display

A seasonal display concept designed to grab attention in a crowded holiday aisle.

Challenge: Build a Halloween display system that could compete visually in a crowded seasonal aisle and still guide shoppers through the offer.
Role: Amanda designed the display concept, graphic hierarchy, and key visual moments for the merchandising environment.
Outcome: The display delivers a stronger sense of occasion and makes the holiday assortment feel more intentional.

Display design
Promo art
Brand rollout

View case study Adobe original ↗

Gallery wall

15 projects organized by collection for a faster scan

Spot the closest brief, then open the case study for full context.

Doggie Day Camp Playdates, Promotion design work for PetSmart — PetSmart · Promotion design

Doggie Day Camp Playdates

Wiggles & Wags, Retail creative work for PetSmart — PetSmart · Retail creative

Wiggles & Wags

Nationwide, Sales collateral work for Annexus — Annexus · Sales collateral

Nationwide

Continue the archive

Scan the gallery, then open the case study that matches your brief.

Browse full portfolio Tell Amanda about your project

Core strengths

Amanda is strongest where brand clarity and rollout discipline meet

The four disciplines show what Amanda designs most often; the working-style notes show how she keeps the system polished under pressure.

Brand systems

Identity systems with staying power

Brand refreshes, logo exploration, and launch graphics that feel recognizable fast and stay usable across every touchpoint.

Retail + merchandising

In-store creative that reads fast

Displays, seasonal campaigns, and shopper-facing assets built to stop the eye without losing clarity in real environments.

Campaign + launches

Launch assets that stay aligned

Campaign visuals, email, and rollout support that keep one idea clear across the first touchpoint and every follow-up asset.

Presentations + decks

Stories shaped for the room

Decks, event materials, and sales collateral that organize dense information into a polished visual narrative.

How Amanda works

01

Strategic visual thinking

Every piece starts with what needs to be understood first, then layers in the brand personality that makes it memorable.
02

Cross-channel consistency

Amanda's strongest work connects retail, decks, campaigns, and digital touchpoints so the system feels intentional instead of assembled.
03

Retail-aware execution

Years of merchandising work sharpen how hierarchy, readability, and energy need to perform in busy, real-world environments.
04

Collaborative delivery

Projects stay grounded in the brief, handoff reality, and the people who need to launch, present, print, or scale the final files.

Project entry point Brand clarity, launch-ready delivery

Start with the touchpoint that has to work first.

Amanda is strongest when a campaign, retail moment, brand system, or deck needs to read clearly on day one and still feel polished once the work expands.

Read Amanda's story Tell Amanda about your project