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Brand systems
Identity systems built to last
Custom logos, typography, and straightforward style guides that keep brands recognizable across packaging, print, and digital.
Amanda
Rochon
Creative / Art Director / Designer
Phoenix-based Senior Brand Designer and Art Director with 10+ years of experience creating brand identities, nationwide retail campaigns for 1,600+ stores, and executive presentations that make complex ideas clear.
Hi, I'm Amanda.
Let's create together.
I work with retail brands, agencies, and marketing teams to build visual identities, in-store displays, and multi-channel campaigns. Good design should do more than look nice—it needs to read clearly from ten feet away, earn trust, and help people find what they are looking for.
Amanda ♡
Brand Identity Systems
Visual Merchandising & Endcaps
Creative & Art Direction
Packaging & Print Production
Multi-Channel Campaigns
Selected Work
Portfolio Gallery Showcase
In-store displays, product packaging, brand marks, and campaign systems built for real retail floors and client launches.
Core Disciplines
Creative direction built for real-world scale
Combining clear brand strategy with hands-on production experience across national retail aisles, print collateral, and executive presentations.
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Retail + merchandising
In-store displays that catch the eye
Endcaps, 3D retail concepts, and wayfinding signage designed to stand out in busy aisles and help shoppers find what they need.
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Campaigns + launches
Cohesive multi-channel launches
Connected creative across store signage, digital ads, email, and event collateral so every piece feels part of the same story.
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Presentations + decks
Clear executive presentations
Keynote slides, pitch decks, and infographics that turn dense financial or technical data into clean, persuasive stories.
10+Years Experience
1,600+Retail Stores
16Case Studies
3xAdobe Certified
Design Philosophy
Creative ApproachClarity first
Every piece starts with what the viewer needs to understand in the first few seconds, then brings in the personality that makes it memorable.
Consistency across channels
Connecting store signage, pitch decks, email campaigns, and packaging so the brand feels unified everywhere people meet it.
Built for real retail floors
A decade of high-volume store merchandising shapes how I approach hierarchy, viewing distance, color contrast, and structural layout.
Practical production handoff
Working closely with marketers, merchants, and print vendors so concepts stay grounded in budget, timeline, and production specs.
✦ Built for Production: From seasonal retail rollouts across 1,600+ stores to complete corporate brand systems—designed with clean files and real-world specs in mind.
Core Capabilities
Skills & Credentials
Ten years of hands-on brand design, retail art direction, and Adobe Certified Professional credentials across print and digital.
Certifications
Adobe Certified Professional in Visual Design
Adobe Certified
Adobe Certified Professional in Visual Design Using Adobe Photoshop
Adobe Certified
Adobe Certified Professional in Graphic Design & Illustration Using Adobe Illustrator
Adobe Certified
Skills by discipline
Design & Tools
- Adobe Creative Cloud
- Figma
- Canva
- Generative AI Tools
- Illustration
- Pitch Decks
Brand & Strategy
- Identity & Guidelines
- Campaign Strategy
- Brand Systems
- Art & Photoshoot Direction
Execution & Leadership
- Cross-Functional Alignment
- Print & Digital Collateral
- Agile Management
Let's Work Together
Planning a product launch, retail rollout, or brand refresh?
Whether you are rolling out a seasonal retail campaign, building a visual identity from the ground up, or preparing a keynote presentation, I would love to hear what you are working on.