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Brand systems
Identity systems with staying power
Custom logo marks, typography standards, and scalable guidelines engineered to perform consistently across physical and digital touchpoints.
Amanda
Rochon
Creative / Art Director / Designer
Senior Brand Designer and Art Director with 10+ years of experience crafting memorable brand identities, directing multi-channel retail campaigns, and leading cross-functional creative that connects with audiences.
Hi, I'm Amanda.
Let's create together.
I translate brand vision and commercial goals into high-impact visual merchandising, distinct identity systems, and memorable retail campaigns. Strong design does more than catch the eye—it builds trust and recognition across every touchpoint.
Amanda ♡
Brand Identity
Visual Merchandising
Art Direction
Packaging & Print
Campaign Rollouts
Portfolio Gallery
Portfolio Gallery Showcase
Explore visual highlights from recent campaigns, packaging, brand marks, and merchandising displays.
Core Disciplines
Where strategic brand clarity meets disciplined execution
Bridging big-picture brand identity with the craftsmanship and production rigor needed to bring it to life across every touchpoint.
10+ Years
360° Systems
Retail To Web
1.6k+ Stores
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Retail + merchandising
In-store creative that commands attention
Aisle-stopping endcaps, 3D retail concepts, and shopper-facing signage designed to break through store clutter and guide purchase decisions.
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Campaign + launches
Integrated campaigns with momentum
Omnichannel creative linking retail activations, digital collateral, email marketing, and promotional touchpoints into a unified rollout.
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Presentations + decks
Executive storytelling tailored for impact
Keynote presentations, actuarial financial visualizations, and sales enablement decks structured to turn complex data into compelling decisions.
Design Philosophy
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Strategic visual thinking
Every piece starts with what needs to be understood first, then layers in the brand personality that makes it memorable.
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Cross-channel consistency
Connecting retail environments, executive decks, multi-channel campaigns, and digital touchpoints into an intentional, cohesive ecosystem.
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Retail-aware execution
A decade of high-volume merchandising experience informs how hierarchy, legibility, and visual impact perform in physical retail environments.
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Collaborative delivery
Projects stay grounded in production reality and close partnership with the teams who launch, present, print, or scale the final assets.
✦ Cross-Discipline Execution: Built to scale from fast-turn seasonal retail floor drops to multi-quarter corporate brand rollouts.
Core Capabilities
Skills & Credentials
From hands-on design tool mastery to executive brand strategy and team leadership, backed by verified Adobe certifications.
Certifications
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Adobe Certified Professional in Visual Design
Adobe Certified
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Adobe Certified Professional in Visual Design Using Adobe Photoshop
Adobe Certified
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Adobe Certified Professional in Graphic Design & Illustration Using Adobe Illustrator
Adobe Certified
Skills by Discipline
Design & Tools
- Adobe Creative Cloud
- Figma
- Canva
- Generative AI Tools
- Illustration
- Pitch Decks
Brand & Strategy
- Identity & Guidelines
- Campaign Strategy
- Brand Systems
- Art & Photoshoot Direction
Execution & Leadership
- Cross-Functional Alignment
- Print & Digital Collateral
- Agile Management
Let's Collaborate
Have a project in mind? Let's bring it to life.
Brand clarity, launch-ready delivery
Whether you're launching a nationwide campaign, building an identity from scratch, or preparing an executive presentation, let's create work that connects with your audience and delivers real results.