Chapter 01
Built for the aisle, not the mood board.
Wiggles & Wags
Seasonal retail creative balancing energy, color, and shelf-level readability.
Retail lens
Retail work has to read quickly, hold attention, and stay branded the moment it leaves the slide and enters a real store.
A strong match when the brief needs shopper-facing clarity, branded energy, and files that hold up in physical spaces.
Deliverables
- Display design
- Promo art
- Brand rollout
Case study snapshot
Read the project as a short editorial sequence
What had to be solved first, where Amanda guided the system, and what changed by the end.
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Challenge
Keep seasonal retail creative energetic enough to stop shoppers while still staying legible at shelf and aisle distance.
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Amanda's role
Amanda directed the color, hierarchy, and merchandising-ready art treatment across the campaign materials.
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Outcome
The final system feels lively and shoppable, helping the seasonal story stand out without losing clarity.
Process + context
See how the system unfolds
Grouped from early direction through final rollout so the gallery reads like Amanda's working sequence instead of a loose image grid.
Exploration
Routes where Amanda tested what felt strongest before the visual system fully locked in.
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Brand creation
Final Work
The finished system as it handed off — polished enough to feel premium, practical enough to use immediately.
Retail + merchandising
Retail stories with shelf presence
Built for the aisle, not the mood board.
Seasonal displays, shopper-facing campaigns, and in-store visuals built to catch a shopper's eye from six feet away without losing the brand in the noise.
Amanda's cue for this chapter
The first pass is always about distance: what a shopper catches walking past. Color, type, and finish get built to support that read, not compete with it.
Continuity with PetSmart
How PetSmart keeps moving through Amanda's archive
PetSmart appears across 3 chapters in Amanda's archive, making this thread a good way to compare how one brand voice holds up across different formats, rollout pressures, and campaign types.
New Pet Place
Brand-forward retail storytelling for a new in-store pet experience.
Pride At Work
Promotional design supporting culture, community, and internal engagement.
Doggie Day Camp Playdates
Playful launch creative for doggie day camp programming and in-store promotion.
Stay in this chapter
More from Retail stories with shelf presence
Compare how Amanda keeps one creative instinct sharp across adjacent briefs, clients, and rollout constraints.
New Pet Place
Brand-forward retail storytelling for a new in-store pet experience.
2021 Halloween Display
A seasonal display concept designed to grab attention in a crowded holiday aisle.
2020 Halloween Display
Retail display storytelling built to feel festive, clearly merchandised, and organized around a clear shopper path.
Need this kind of retail in your next brief?
Fits best when the work has to survive a real store: tight timing, physical space, a lot of visual noise to cut through.