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Curriculum Vitae

Amanda Rochon — Resume

Creative / Art Director / Designer · Phoenix, AZ 85024

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Amanda Rochon

Creative / Art Director / Designer

PDF Version

Summary

Senior Brand Designer, Art Director, and Creative Strategist with 10+ years of experience building high-impact brand systems, art directing nationwide retail campaigns, and leading cross-functional design initiatives that drive engagement and business growth.

Experience

Sr. Graphic Designer, 07/2017 - Current

PetSmart — Phoenix, AZ

  • Lead visual execution for high-visibility campaigns, ensuring consistency across 1,600+ retail touchpoints.
  • Create original illustrations, graphic systems, and scalable brand toolkits from scratch.
  • Art direct photo shoots and cross-functional teams to translate business strategy into bold visuals.
  • Mentor junior designers and integrate modern design workflows to accelerate project delivery.

Freelance Graphic Designer, 01/2010 - Current

AR Designs — Phoenix, AZ

  • Build complete client brand identity systems, from custom logos and typography to comprehensive style guides.
  • Design high-converting web layouts, social graphics, eBooks, and pitch decks tailored to audience personas.
  • Autonomously manage end-to-end creative direction, timelines, stakeholder feedback, and final asset delivery.

Graphic Designer, 04/2013 - 12/2016

AnnexUS Group — Phoenix, AZ

  • Conceptualized and executed multi-channel brand campaigns for enterprise launches, earning multiple MarCom Platinum and Gold Awards.
  • Designed presentation systems, pitch decks, eBooks, and event collateral for major clients including Nationwide Financial and Securian Financial Group.

Education

Associate of Applied Science, Graphic Design, 06/2010

Art Institute of Phoenix — Phoenix, AZ

  • Best Portfolio, June 2010 Portfolio Review

References

Available upon request.