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Summary

Phoenix, AZ 85024 · Creative / Art Director / Designer

Senior Brand Designer, Art Director & Creative Strategist

Senior Brand Designer and Art Director with 10+ years crafting memorable brand identities, directing retail campaigns, and driving visual engagement.

  • Brand identity and campaign design
  • Visual merchandising and seasonal retail
  • Email, presentation, and launch collateral
  • Print-to-digital concept translation
Experience
10+ years
Building high-impact brand systems and art directing campaigns.
Touchpoints
1,600+
High-visibility retail campaigns and multi-channel rollouts.
Based in
Phoenix, AZ
Creative direction, brand identity, and multi-channel collateral.

Skills

Core Design & Strategic Capabilities

A balanced mix of design tooling craft, high-level brand strategy, and execution leadership refined over 10+ years.

Design & Tools

  • Adobe Creative Cloud
  • Figma
  • Canva
  • Generative AI Tools
  • Illustration
  • Pitch Decks

Brand & Strategy

  • Identity & Guidelines
  • Campaign Strategy
  • Brand Systems
  • Art & Photoshoot Direction

Execution & Leadership

  • Cross-Functional Alignment
  • Print & Digital Collateral
  • Agile Management

Certifications

Adobe Credentials

Industry-standard certifications validating visual design, image composite editing, and vector illustration expertise.

  • Visual Design

    Adobe Certified Professional in Visual Design

    Adobe Certified Professional

  • Photoshop

    Adobe Certified Professional in Visual Design Using Adobe Photoshop

    Adobe Certified Professional

  • Illustrator

    Adobe Certified Professional in Graphic Design & Illustration Using Adobe Illustrator

    Adobe Certified Professional

Experience

Professional Work History

A track record of directing high-visibility campaigns across 1,600+ touchpoints, building enduring brand systems, and winning multiple MarCom awards.

Sr. Graphic Designer

07/2017 - Current

PetSmart — Phoenix, AZ

  • Lead visual execution for high-visibility campaigns, ensuring consistency across 1,600+ retail touchpoints.
  • Create original illustrations, graphic systems, and scalable brand toolkits from scratch.
  • Art direct photo shoots and cross-functional teams to translate business strategy into bold visuals.
  • Mentor junior designers and integrate modern design workflows to accelerate project delivery.

Freelance Graphic Designer

01/2010 - Current

AR Designs — Phoenix, AZ

  • Build complete client brand identity systems, from custom logos and typography to comprehensive style guides.
  • Design high-converting web layouts, social graphics, eBooks, and pitch decks tailored to audience personas.
  • Autonomously manage end-to-end creative direction, timelines, stakeholder feedback, and final asset delivery.

Graphic Designer

04/2013 - 12/2016

AnnexUS Group — Phoenix, AZ

  • Conceptualized and executed multi-channel brand campaigns for enterprise launches, earning multiple MarCom Platinum and Gold Awards.
  • Designed presentation systems, pitch decks, eBooks, and event collateral for major clients including Nationwide Financial and Securian Financial Group.

Education & References

Education

Associate of Applied Science, Graphic Design

Art Institute of Phoenix — Phoenix, AZ

06/2010

  • Best Portfolio, June 2010 Portfolio Review

References

Professional Inquiries

References from previous managers, executive collaborators, and clients are available upon request.

Request references via email Contact page

Core Disciplines

Diverse disciplines unified by strong visual strategy

From high-impact retail merchandising to comprehensive brand guidelines and executive presentations, every project is anchored in clear hierarchy, thoughtful craftsmanship, and brand intent.

Brand systems

Identity systems with staying power

Custom logo marks, typography standards, and scalable guidelines engineered to perform consistently across physical and digital touchpoints.

Retail + merchandising

In-store creative that commands attention

Aisle-stopping endcaps, 3D retail concepts, and shopper-facing signage designed to break through store clutter and guide purchase decisions.

Campaign + launches

Integrated campaigns with momentum

Omnichannel creative linking retail activations, digital collateral, email marketing, and promotional touchpoints into a unified rollout.

Presentations + decks

Executive storytelling tailored for impact

Keynote presentations, actuarial financial visualizations, and sales enablement decks structured to turn complex data into compelling decisions.

Design Philosophy

How creative strategy translates into practical execution

Every project follows a disciplined approach: establish immediate visual hierarchy, build adaptable design systems, engineer for physical and digital environments, and deliver production-ready assets.

Discovery & Focus

Distilling Complex Briefs

Editing for immediate visual hierarchy before adding stylistic flourish, ensuring the core idea lands fast and brand character supports the message rather than competing with it.

View Athene Elevate

System Design

Multi-Format Visual Continuity

Establishing unifying design rules that stretch across decks, email campaigns, retail displays, and digital touchpoints without fragmenting the brand identity.

View Nationwide Decks

Retail Execution

Designing for Physical Environments

Balancing high visual energy with aisle-distance legibility, engineered to cut through store clutter under demanding print and production timelines.

View New Pet Place

Production Handoff

Disciplined Production Handoffs

Pairing creative polish with rigorous file organization, scalable templates, and comprehensive style guides so production teams can execute with confidence.

View Arcadia Trail

Selected clients

Work delivered across national retail, enterprise financial, and specialty brands

From nationwide PetSmart seasonal rollouts to Annexus brand platforms and high-stakes launch campaigns.

PetSmart Annexus GKS Auto Repair

Retail + merchandising

Retail & Merchandising

Campaign + launch

Campaigns & Product Launches

Brand + identity

Brand Systems & Identity

Presentations + events

Presentations & Collateral

Featured Projects

Let's Collaborate

Ready to collaborate on your brand or launch your next campaign?

Whether you need strategic art direction, nationwide retail merchandising, or a complete brand system, let's create something memorable together.

Explore All Work Start a Project Conversation