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About Amanda

Phoenix-based graphic designer · Since 2009

Brand, campaign, and retail design built for real-world execution.

Amanda Rochon is a Phoenix-based designer with a career spanning PetSmart, Annexus, and independent brand work — always grounded in clarity, hierarchy, and a brand-aware point of view that holds together from concept to handoff.

  • Brand identity and campaign design
  • Visual merchandising and seasonal retail
  • Email, presentation, and launch collateral
  • Print-to-digital concept translation
Design tenure
15+ years
Hands-on campaigns, brand systems, retail, and decks.
Formats
Print + Digital
Merchandising, email, presentations, and rollout-ready collateral.
Based in
Phoenix, AZ
Arizona-based with experience spanning retail, finance, and small-business brands.

The story

Three chapters behind Amanda's point of view

  1. 2009 onward

    Print roots

    Amanda started with production-minded graphic design where hierarchy, finishing details, and readability had to survive real-world printing.

    That instinct never left. It's why Amanda's decks stay crisp, her collateral feels deliberate, and her systems still make sense once real production takes over.

    See presentation + event work

  2. Retail focus

    Merchandising instinct

    Years of retail campaigns sharpened her sense for what reads fast in aisles, display systems, seasonal graphics, and shopper-facing moments.

    It still guides the work whenever a system has to read fast, feel branded from a distance, and hold together once it leaves the presentation and enters the aisle.

    Browse the retail collection

  3. Current rhythm

    Editorial polish

    Now the work blends brand clarity, retail intuition, and a cleaner editorial pace that travels across decks, launches, and identity systems.

    The polish is more editorial now, but the files are still grounded in rollout reality — beautiful enough to present, practical enough to hand off.

    Follow the launch stories

Amanda began her design career in 2009 and has built a practice that bridges tactile, shopper-facing experiences with digital communication work. That mix shows up in how she approaches composition, hierarchy, and momentum inside each piece.

Her portfolio spans PetSmart, Annexus, and independent brand work — reflecting an ability to move between retail storytelling, campaign systems, and presentation-led communication. Whether the project is a seasonal display, a launch campaign, or a polished deck, the goal stays the same: make the message feel intentional.

That clarity comes from years of seeing what works under fluorescent lights, across crowded aisles, and inside fast-moving launch calendars — then translating the same discipline into decks, campaigns, and brand systems.

Follow the work by collection Bring a brief to Amanda

Design lanes

A design range that still feels cohesive

Amanda's portfolio spans different types of work, but it all comes back to clear messaging, strong visual rhythm, and a brand-aware point of view.

Brand systems

Identity systems with staying power

Brand refreshes, logo exploration, and launch graphics that feel recognizable fast and stay usable across every touchpoint.

Retail + merchandising

In-store creative that reads fast

Displays, seasonal campaigns, and shopper-facing assets built to stop the eye without losing clarity in real environments.

Campaign + launches

Launch assets that stay aligned

Campaign visuals, email, and rollout support that keep one idea clear across the first touchpoint and every follow-up asset.

Presentations + decks

Stories shaped for the room

Decks, event materials, and sales collateral that organize dense information into a polished visual narrative.

Design moments

How Amanda's point of view actually shows up

Less abstract values, more recurring instincts: protect the first read, give the system a shape, respect the environment, and make the handoff feel clean.

Read the brief

When the brief is still crowded

Amanda edits for the quick read before adding flourish, so the idea lands fast and the brand character has room to show up instead of competing with the hierarchy.

See the launch story

Shape the system

When one idea has to travel across formats

She looks for the one visual rule that can stretch across decks, email, retail, and supporting collateral without the system starting to feel like four different projects.

Follow the presentation system

Protect the rollout

When retail reality starts shaping the layout

Amanda keeps readability and energy in view, knowing the finished work still has to hold up from six feet away, under fluorescent lights, on a tight rollout calendar.

Browse the retail case study

Hand off clearly

When the handoff needs to feel easy

The polish matters, but so does the file discipline: organized assets, clear extensions, and a final system other teams can actually use once Amanda steps out.

See the identity handoff

Selected clients

Real work for recognizable brands

Amanda's portfolio spans national retail, financial services, and local business — covering in-store display systems, multi-touchpoint launch campaigns, identity work, and executive-facing presentation collateral.

  • PetSmart
  • Annexus
  • GKS Auto Repair

Retail + merchandising

Retail stories with shelf presence

Campaign + launch

Launch systems with momentum

Brand + identity

Identity work with a point of view

Presentations + events

Collateral that supports the story

Featured projects

Work with Amanda

See the work first, or bring the brief in while the momentum is fresh.

Amanda works best where brand thinking, campaign support, and execution all need to stay aligned across multiple touchpoints.

See the work in chapters Route a brief with context