Athene "Elevate" Launch
High-stakes nationwide financial product rollout combining bold key visuals, advisor sales collateral, and multi-channel marketing.
Campaigns & Product Launches
Launches that look and sound the same in email, print, and store.
Launch Architecture
Launch initiatives operate as unified storytelling systems: one core message paced intentionally across teasers, main events, and follow-up collateral.
Project Details
Amanda's Role
Amanda art directed the central campaign identity, designed the advisor launch kit, created motion-ready keynote visuals, and formatted multi-touchpoint print collateral.
Challenge & Focus
Launch Athene Elevate into a competitive financial advisor marketplace, requiring immediate visual distinction and cohesive execution across digital, print, email, and conference stages.
- Launch visuals
- Multi-touchpoint assets
- Campaign storytelling
Creative Concept & Execution
The pacing decision comes first — what lands immediately, then how every supporting asset stays related without repeating itself.
Outcome & Impact
A powerful product introduction that unified Athene and Annexus branding, driving record first-quarter distributor adoption and advisor engagement.
Tools & Formats: Launch visuals · Multi-touchpoint assets · Campaign storytelling
Project Visuals & Rollout
Explore the rollout sequence across digital announcements, promotional decks, and sales collateral designed for day-one impact.
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