Responsible Performance BMW i8 Giveaway
High-touch luxury incentive campaign combining sleek automotive aesthetics with disciplined promotional mechanics.
Campaigns & Product Launches
Launches that look and sound the same in email, print, and store.
Launch Architecture
Launch initiatives operate as unified storytelling systems: one core message paced intentionally across teasers, main events, and follow-up collateral.
Project Details
Amanda's Role
Amanda art directed the visual concept, digital launch assets, direct-mail teaser packages, and live event presentation collateral.
Challenge & Focus
Generate high-volume advisor engagement for an elite annuity distribution campaign, communicating complex qualification criteria while maintaining luxury automotive prestige.
- Luxury Direct-Mail Teaser Packages
- Digital Campaign Assets & Landing Pages
- Advisor Qualification Toolkits
- Live Event Presentation & Stage Screens
Creative Concept & Execution
The premium tone works because the hierarchy stays disciplined — the excitement never overwhelms the core story.
Outcome & Impact
A polished, award-winning multi-channel campaign that exceeded qualification targets and set a new benchmark for Annexus partner incentives.
Tools & Formats: Luxury Direct-Mail Teaser Packages · Digital Campaign Assets & Landing Pages · Advisor Qualification Toolkits · Live Event Presentation & Stage Screens
Project Visuals & Rollout
A comprehensive visual sequence of campaign assets, in-store touchpoints, sketches, and finished deliverables.
More for Annexus
Nationwide & Annexus Partnership
Executive presentations, institutional sales enablement tools, and product literature developed for the Nationwide and Annexus partnership.
Athene "Elevate" Launch
High-stakes nationwide financial product rollout combining bold key visuals, advisor sales collateral, and multi-channel marketing.
Maui Incentive Trip
An exclusive, high-touch destination incentive package and experiential print suite designed for top-performing financial partners.
Adjacent projects navigation
Launching a new product, service, or brand campaign?
Ideal when a single product launch needs to stay consistent across multiple formats without drifting off message.