Chapter 01
Built for the aisle, not the mood board.
2020 Halloween Display
Retail display storytelling built to feel festive, clearly merchandised, and organized around a clear shopper path.
Retail lens
Retail work has to read quickly, hold attention, and stay branded the moment it leaves the slide and enters a real store.
A strong match when the brief needs shopper-facing clarity, branded energy, and files that hold up in physical spaces.
Deliverables
- Display design
- Promo art
- Brand rollout
Case study snapshot
Read the project as a short editorial sequence
What had to be solved first, where Amanda guided the system, and what changed by the end.
- 01 1 of 3
Challenge
Translate a seasonal concept into a retail display that felt festive while keeping the shopper path and product story clear.
- 02 2 of 3
Amanda's role
Amanda shaped the display graphics and retail storytelling cues for the holiday environment.
- 03 3 of 3
Outcome
The final display turns the assortment into a more immersive seasonal moment for shoppers.
Retail + merchandising
Retail stories with shelf presence
Built for the aisle, not the mood board.
Seasonal displays, shopper-facing campaigns, and in-store visuals built to catch a shopper's eye from six feet away without losing the brand in the noise.
Amanda's cue for this chapter
The first pass is always about distance: what a shopper catches walking past. Color, type, and finish get built to support that read, not compete with it.
Continuity with PetSmart
How PetSmart keeps moving through Amanda's archive
PetSmart appears across 3 chapters in Amanda's archive, making this thread a good way to compare how one brand voice holds up across different formats, rollout pressures, and campaign types.
New Pet Place
Brand-forward retail storytelling for a new in-store pet experience.
Pride At Work
Promotional design supporting culture, community, and internal engagement.
Doggie Day Camp Playdates
Playful launch creative for doggie day camp programming and in-store promotion.
Stay in this chapter
More from Retail stories with shelf presence
Compare how Amanda keeps one creative instinct sharp across adjacent briefs, clients, and rollout constraints.
New Pet Place
Brand-forward retail storytelling for a new in-store pet experience.
Wiggles & Wags
Seasonal retail creative balancing energy, color, and shelf-level readability.
2021 Halloween Display
A seasonal display concept designed to grab attention in a crowded holiday aisle.
Need this kind of retail in your next brief?
Fits best when the work has to survive a real store: tight timing, physical space, a lot of visual noise to cut through.