2020 Halloween Display
High-impact seasonal retail staging engineered to stop shoppers, organize costume and toy assortments, and drive impulse holiday sales.
Retail & Merchandising
Displays, packaging, and endcaps that get noticed on a crowded shelf.
Retail Strategy
Retail creative must read instantaneously, command foot traffic, and maintain brand cohesion across physical store environments.
Project Details
Amanda's Role
Amanda designed the spatial merchandising graphics, aisle overhead headers, structural corrugated wraps, and playful illustrative accents across nationwide stores.
Challenge & Focus
Create an atmospheric Halloween destination within high-traffic retail aisles, balancing playful seasonal theater with clear sightlines and easy product browsing across multiple SKUs.
- Endcap Header Displays
- Corrugated Pallet Wraps
- Aisle Staging & Floor Graphics
- Seasonal Merchandising Collateral
Outcome & Impact
Delivered an engaging retail focal point that lifted seasonal category foot-traffic and provided store associates with an easy-to-merchandise floor plan.
Tools & Formats: Endcap Header Displays · Corrugated Pallet Wraps · Aisle Staging & Floor Graphics · Seasonal Merchandising Collateral
Project Visuals & Rollout
A comprehensive visual sequence of campaign assets, in-store touchpoints, sketches, and finished deliverables.
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Planning a retail campaign or seasonal rollout?
Best for projects that live in real stores: tight deadlines, shelf constraints, and heavy visual competition.