Chapter 02
One idea, paced across the rollout.
Doggie Day Camp Playdates
Playful launch creative for doggie day camp programming and in-store promotion.
Launch lens
Launch work gets treated like a system: one clear idea, paced deliberately, then extended across every supporting touchpoint.
Works well when one campaign has to travel across decks, digital, internal storytelling, and public promotion without losing its rhythm.
Deliverables
- Launch visuals
- Multi-touchpoint assets
- Campaign storytelling
Case study snapshot
Read the project as a short editorial sequence
What had to be solved first, where Amanda guided the system, and what changed by the end.
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Challenge
Introduce a playful service promotion that could grab attention quickly in-store and still feel clearly tied to the PetSmart brand.
- 02 2 of 3
Amanda's role
Amanda developed cheerful launch creative and supporting layouts that balanced fun with readability.
- 03 3 of 3
Outcome
The promotion landed with a clearer personality and a more memorable entry point for shoppers exploring the program.
Process + context
See how the system unfolds
Grouped from early direction through final rollout so the gallery reads like Amanda's working sequence instead of a loose image grid.
Final Work
The finished system as it handed off — polished enough to feel premium, practical enough to use immediately.
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Counter Signs -
Takeaway Flyers -
Digital Photo Overlays -
Pawprint keepsakes
Campaign + launch
Launch systems with momentum
One idea, paced across the rollout.
Promotion, launch, and culture-driven campaign work paced to stay clear across email, presentation, retail, and supporting assets.
Amanda's cue for this chapter
Launch systems get built around pacing: the first touchpoint, the supporting beats, and the assets that have to carry the most weight on day one.
Continuity with PetSmart
How PetSmart keeps moving through Amanda's archive
PetSmart appears across 3 chapters in Amanda's archive, making this thread a good way to compare how one brand voice holds up across different formats, rollout pressures, and campaign types.
New Pet Place
Brand-forward retail storytelling for a new in-store pet experience.
Pride At Work
Promotional design supporting culture, community, and internal engagement.
Wiggles & Wags
Seasonal retail creative balancing energy, color, and shelf-level readability.
Stay in this chapter
More from Launch systems with momentum
Compare how Amanda keeps one creative instinct sharp across adjacent briefs, clients, and rollout constraints.
Pride At Work
Promotional design supporting culture, community, and internal engagement.
Athene "Elevate" Launch
Launch assets designed to introduce a new program with confidence and clarity.
Responsible Performance BMW i8 Giveaway
High-energy campaign creative pairing premium visuals with promotional momentum.
Need this kind of launch in your next brief?
Makes sense when a single launch idea needs to hit the same note across several touchpoints without drifting off message.