Doggie Day Camp Playdates
Seasonal themed micro-events, promotional collateral, and personalized pawprint keepsakes driving PetSmart Doggie Day Camp trial.
Campaigns & Product Launches
Launches that look and sound the same in email, print, and store.
Launch Architecture
Launch initiatives operate as unified storytelling systems: one core message paced intentionally across teasers, main events, and follow-up collateral.
Project Details
Amanda's Role
Amanda created themed seasonal event branding, counter display signage, takeaway flyers, digital photo booth overlays, and custom stamped pawprint keepsake cards.
Challenge & Focus
PetSmart needed to drive awareness and first-time bookings for Doggie Day Camp by creating engaging, low-commitment introductory events. The marketing needed to feel celebratory, capture pet-parent affection, and provide tangible keepsakes that encouraged recurring bookings.
- Themed Event Brand Assets
- In-Store Counter Signs & POS
- Promotional Takeaway Flyers
- Digital Photo Booth Overlays
- Personalized Pawprint Keepsakes
Creative Concept & Execution
Creating Tangible Pet-Parent Memories
Promoting pet services requires more than communicating operating hours and prices—it requires emotional connection. For PetSmart’s themed playdate series, Amanda designed end-to-end event collateral that celebrated the bond between dogs and their families.
Beyond eye-catching desk signage and promotional takeaway flyers, the campaign introduced physical pawprint keepsake certificates and branded digital photo overlays. When pet parents picked up their dogs, they received a personalized memento that sparked organic word-of-mouth recommendations and recurring camp visits.
Outcome & Impact
Turned routine daycare sessions into high-demand community events, generating strong weekend attendance spikes and creating cherished take-home keepsakes that drove pet-parent social sharing.
Tools & Formats: Themed Event Brand Assets · In-Store Counter Signs & POS · Promotional Takeaway Flyers · Digital Photo Booth Overlays · Personalized Pawprint Keepsakes
Project Visuals & Rollout
A comprehensive visual sequence of campaign assets, in-store touchpoints, sketches, and finished deliverables.
In-Store Registration Counter Signs
Final Work
Event Takeaway Collateral & Flyers
Final Work
Digital Photo Frame & Social Overlays
Final Work
Pawprint Keepsake Cards & Pet Parent Takeaways
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