New Pet Place
An immersive retail department and adoption onboarding environment designed to guide first-time pet parents through essential care milestones.
Retail & Merchandising
Displays, packaging, and endcaps that get noticed on a crowded shelf.
Retail Strategy
Retail creative must read instantaneously, command foot traffic, and maintain brand cohesion across physical store environments.
Project Details
Amanda's Role
Amanda led the environmental concept design, overhead architectural signage, aisle navigation portals, adoption starter checklist brochures, category header displays, and promotional register collateral.
Challenge & Focus
Welcoming a new pet is an emotional milestone, but navigating a massive retail store for the first time can quickly cause decision fatigue. PetSmart needed an inviting in-store destination that organized starter essentials, offered clear care checklists by pet type (puppy, kitten, reptile, fish, bird), and connected pet parents with in-store services.
- Department Portal & Overhead Signage
- Care Category Navigation Headers
- New Pet Checklist Collateral
- Endcap Merchandising Displays
- Service Integration Graphics
Creative Concept & Execution
Welcoming First-Time Pet Parents
Bringing home a new companion is an emotional milestone, but navigating a high-volume retail store can easily cause decision fatigue. For New Pet Place, Amanda developed an inviting department experience that prioritizes customer clarity at every step.
By pairing prominent entrance portals with color-coded category headers and take-away starter checklists, the environment gives shoppers confidence while encouraging natural cross-category discovery between adoption, nutrition, and essential gear.
Outcome & Impact
Created an uplifting, intuitive department that boosted new-pet basket sizes, increased adoption registration loyalty signups, and established an enduring retail destination across hundreds of stores nationwide.
Tools & Formats: Department Portal & Overhead Signage · Care Category Navigation Headers · New Pet Checklist Collateral · Endcap Merchandising Displays · Service Integration Graphics
Project Visuals & Rollout
Explore the environmental rollout from large-scale department entrance portals down to shelf-level care checklists and interactive product displays.
More for PetSmart
Pride At Work
A nationwide Associate Resource Group campaign celebrating diversity, inclusion, and community across PetSmart stores and corporate offices.
Doggie Day Camp Playdates
Seasonal themed micro-events, promotional collateral, and personalized pawprint keepsakes driving PetSmart Doggie Day Camp trial.
Wiggles & Wags Bakery
Brand creation, artisan packaging, and in-store merchandising display systems for PetSmart's gourmet dog bakery line.
Adjacent projects navigation
Planning a retail campaign or seasonal rollout?
Discuss developing comprehensive retail environments, store wayfinding signage, or department merchandising systems.