Chapter 01
Built for the aisle, not the mood board.
New Pet Place
Brand-forward retail storytelling for a new in-store pet experience.
Why this stays in Amanda's front edit
Shows how editorial restraint can still sell inside a busy store environment where the first read has to work immediately.
Amanda note
Amanda’s instinct here is to make the aisle read feel clear first, then let the quieter brand details earn a second look.
Retail lens
Retail work has to read quickly, hold attention, and stay branded the moment it leaves the slide and enters a real store.
A strong match when the brief needs shopper-facing clarity, branded energy, and files that hold up in physical spaces.
Deliverables
- Display design
- Promo art
- Brand rollout
Case study snapshot
Read the project as a short editorial sequence
What had to be solved first, where Amanda guided the system, and what changed by the end.
- 01 1 of 3
Challenge
Create a branded in-store experience that felt fresh for pet parents while remaining easy to extend across signage, displays, and supporting promo pieces.
- 02 2 of 3
Amanda's role
Amanda shaped the visual direction, layout system, and rollout-ready artwork for the experience touchpoints.
- 03 3 of 3
Outcome
The concept reads as a destination shoppers return to, not a one-off promotion, giving the program a stronger retail presence.
Process + context
See how the system unfolds
Read these frames as the retail story widening out, from the big branded promise into the supporting moments that make the environment feel considered.
Retail + merchandising
Retail stories with shelf presence
Built for the aisle, not the mood board.
Seasonal displays, shopper-facing campaigns, and in-store visuals built to catch a shopper's eye from six feet away without losing the brand in the noise.
Amanda's cue for this chapter
The first pass is always about distance: what a shopper catches walking past. Color, type, and finish get built to support that read, not compete with it.
Continuity with PetSmart
How PetSmart keeps moving through Amanda's archive
PetSmart appears across 3 chapters in Amanda's archive, making this thread a good way to compare how one brand voice holds up across different formats, rollout pressures, and campaign types.
Pride At Work
Promotional design supporting culture, community, and internal engagement.
Doggie Day Camp Playdates
Playful launch creative for doggie day camp programming and in-store promotion.
Wiggles & Wags
Seasonal retail creative balancing energy, color, and shelf-level readability.
Stay in this chapter
More from Retail stories with shelf presence
Compare how Amanda keeps one creative instinct sharp across adjacent briefs, clients, and rollout constraints.
Wiggles & Wags
Seasonal retail creative balancing energy, color, and shelf-level readability.
2021 Halloween Display
A seasonal display concept designed to grab attention in a crowded holiday aisle.
2020 Halloween Display
Retail display storytelling built to feel festive, clearly merchandised, and organized around a clear shopper path.
Need this kind of retail in your next brief?
Lead with where the work has to live physically, how fast it has to read, and what has to stay branded once shoppers are moving past it.